23 April 2009
Taylor Wessing’s Sustainability Report, Behind the Green Façade has led to the firm’s research consultancy, Spada, winning two awards, including the prestigious ‘Victor Ludorum’ Award, at The Property Marketing Awards 2009. The Awards were organised by Estates Gazette in partnership with The Chartered Surveyors’ Company, and recognise innovation, creativity and the success of marketing campaigns in the commercial property industry.
The research, into the development industry’s views and attitudes towards environmental policy issues and legislation, took six months of collaboration between Spada and Taylor Wessing and is believed to comprise the most extensive research of its kind yet undertaken, involving detailed responses from 800 individuals as well as 550 companies, organisations and universities drawn from an initial target list of almost 6000.
Behind the Green Façade prevailed in the Research category, pipping runners-up CBRE, and went on to win the acclaimed ‘best of the best’ Victor Ludorum award for its outstanding contribution to property marketing.
Estates Gazette is one of the UK’s leading property publications, and the judging panel composed experts in both property and marketing who praised Behind the Green Façade for placing Taylor Wessing at the forefront of the sustainability agenda.
Helen Garthwaite, Head of Construction at Taylor Wessing’s London office, said:
“This award reflects Taylor Wessing’s cutting edge legal work in the sustainability sphere. We are particularly pleased to have been recognised for making an essential contribution to public knowledge in an under-researched area that is crucial both for future emissions reduction and economic success.”
Gavin Ingham Brooke, Managing Director of Spada, added:
“These awards are an extremely important acknowledgement of this research. As a client, Helen Garthwaite’s vision and determination to aim high has allowed us to deliver to the top of our capability. Many important figures from within the wider development, funds and occupier industries, including Taylor Wessing clients, have contributed their time and insight to make the research the groundbreaking piece of work that it is.”
Notes to editors
For more information please contact Helen Needham at Taylor Wessing:
Tel: +44 (0)20 7300 4156
Taylor Wessing LLP is a leading law firm providing support for commercial organisations doing business in Europe, the Middle East and China.
As a firm Taylor Wessing is committed to sustainability, and provides advice to clients in this area across a range of practice disciplines, including real estate, projects, emissions trading, tax and incentives, environment and planning, venture capital and cleantech investment.
Head of construction Helen Garthwaite led the Sustainability Report initiative, which represented the largest ever survey of the UK development industry’s awareness of and attitudes towards the ‘sustainability agenda’. The survey was constructed using a specifically targeted database of over 5,450 individuals from all sections of the UK development industry including: investors and funders, developers, contractors, architects and other technical advisers, commercial agents and other specialist advisers, and end users. Over 800 people responded to the Survey during October 2008, representing 550 companies, organisations and universities, and the final Report incorporated the findings of two in-depth discussion groups.
A copy of the Report can be downloaded here: http://www.taylorwessing.com/sustainability/
Founded in 1994, Spada represents some of the world’s leading and high-growth professional services, property and financial services organisations.
The firm, headquartered in Holborn, and with a global network of associates, specialises in the ‘active branding’ of its clients through a fusion of thought leadership and issues management driven publications, branding and business development counsel.
Spada Research, the research arm of Spada, offers a bespoke service and aims to further knowledge of the professions, real estate, wealth management and the media by contributing to critical debates in the sector.
Spada was winner of ‘PR Consultancy of the Year’ at the Legal Marketing Awards 2008. www.infinitepr.com