This month, Download returns to adtech, where the pace of change continues to accelerate for brands, media owners and intermediaries. As guest contributor Mark Greenbaum of Luma Partners notes, this is resulting in a fragmented market, populated, he estimates, with some 2500 providers. The legal and regulatory landscape for adtech is looking no less fragmented. We review some developments in diverse markets from extending laws on media buying a transparency in France, through a new tax regime in Hungary, to the important issues of the legality of adblocking in Germany and the impact of the striking down of Safe Harbor for data transfers from the EU to US.
While most popularly referred to as the sharing economy, sharing is only part of the story as the collaborative economy can be based as much on buy or rent and sell as on swap or exchange. Nonetheless, many collaborative economy models depend on a trust element and a spirit of openness and enablement. Access is the element which holds the collaborative economy together and the excitement generated by its potential can be felt from individuals, to all areas of business as well as in the public sector.
12 November 2015
Optimising exits & funding growth for technology & digital media companies: This briefing will provide, in an economic and sector context, practical guidelines and best practice for those seeking to sell, buy, make a partial realisation or expand in the current environment. Find out more
Graham is a partner in the Technology team. Graham previously worked in the software industry and was head of legal at a mobile Internet business.
Mark is partner in our Trade Mark, Copyright and Media Group, and is a leading specialist in intellectual property and information law.