Download: Media and Tech Law

Providing insight, guidance and debate on key developments in the media and technology sectors, and the legal implications for businesses.

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GIPI5 - Survey out now
Brands Update - November
Technology Barometer - November 2015

Predictions 2016
>Adtech in 2015

2015 has been a year in which disruptive technologies have continued to challenge the legal framework they have to operate in. We have seen some progress from the European Commission with its ambitious Digital Single Market Strategy, intended to remove barriers to pan-European trade in digital goods and services. It is in 2016, however, that we are likely to see the first tangible results of this programme with sweeping reforms expected across data protection, cybersecurity and copyright to name but a few. Whether those reforms will match the challenges of emerging or continuing trends remains to be seen but Download looks at what to expect over the next year.

Adtech in 2015
>Adtech in 2015

This month, Download returns to adtech, where the pace of change continues to accelerate for brands, media owners and intermediaries.  As guest contributor Mark Greenbaum of Luma Partners notes, this is resulting in a fragmented market, populated, he estimates, with some 2500 providers.  The legal and regulatory landscape for adtech is looking no less fragmented.  We review some developments in diverse markets from extending laws on media buying a transparency in France, through a new tax regime in Hungary, to the important issues of the legality of adblocking in Germany and the impact of the striking down of Safe Harbor for data transfers from the EU to US.