2015 has been a year in which disruptive technologies have continued to challenge the legal framework they have to operate in. We have seen some progress from the European Commission with its ambitious Digital Single Market Strategy, intended to remove barriers to pan-European trade in digital goods and services. It is in 2016, however, that we are likely to see the first tangible results of this programme with sweeping reforms expected across data protection, cybersecurity and copyright to name but a few. Whether those reforms will match the challenges of emerging or continuing trends remains to be seen but Download looks at what to expect over the next year.
This month, Download returns to adtech, where the pace of change continues to accelerate for brands, media owners and intermediaries. As guest contributor Mark Greenbaum of Luma Partners notes, this is resulting in a fragmented market, populated, he estimates, with some 2500 providers. The legal and regulatory landscape for adtech is looking no less fragmented. We review some developments in diverse markets from extending laws on media buying a transparency in France, through a new tax regime in Hungary, to the important issues of the legality of adblocking in Germany and the impact of the striking down of Safe Harbor for data transfers from the EU to US.
21 January 2016
Technology, Media and Communications... what will 2016 have in store? With an action packed 2015 behind us and the new year looking to be just as exciting, Taylor Wessing’s Technology, Media and Communications Team is hosting our annual predictions event. Find out more
Graham is a partner in the Technology team. Graham previously worked in the software industry and was head of legal at a mobile Internet business.
Mark is partner in our Trade Mark, Copyright and Media Group, and is a leading specialist in intellectual property and information law.